About Page
Introduction
Backstory - Curiosity triggered by a health scare.
Philosophy - Information, systems and input.
Offerings - Current and upcoming products.
Hello, I’m Mark - the founder of Aardelia.
What began as a personal health crisis evolved into a deeper curiosity about food, systems, materials, and how everyday tools can either complicate or simplify life.
Aardelia is an evolving project - building practical digital tools and, in time, responsibly designed physical products - all grounded in clarity, structure, and long-term thinking.
Back story
In 2023 I was admitted to hospital and diagnosed with decompensated ALD (Cirrhosis). It was serious.
My NHS treatment and ongoing care has been exceptional. But when I was discharged, I realised something: beyond medication and monitoring, there was little structured guidance around day-to-day living and in particularly, diet.
Later while convalescing, I began to research the weird symptoms I was experiencing. They were not uncommon and quite widely reported, my curiosity widened.
I started reading medical papers and books focused on Western diseases, prevention, and nutrition. I became interested not in trends, but in a foods structure and how macro and micronutrients function, how the body maintains balance, and how small daily inputs influence long-term outcomes.
From there, it expanded:
Cooking equipment and techniques - how these affect nutrient preservation
Building a digital family cookbook
Keeping a simple journal to track symptoms, exercises, small wins (my short-term memory has declined)
What started out as researching my symptoms turned into systems thinking.
Exploring cooking equipment led me on to the materials currently used. That led me to sustainability and coming across materials I never new existed. I became aware of ideas behind The Circular Economy and Cradle to Cradle frameworks that challenge the traditional “Cradle to Grave” model of production and waste.
I realised something important, simple systems that we can apply for our own wellbeing and consideration of the environment are similar, both just need structure, balance and some long term thinking.
Aardelia grew from that realisation.
Philosophy
Aardelia was born from a simple realisation: when life becomes medically or emotionally complex, the tools around us should become simpler, not more overwhelming.
After my own diagnosis, I found myself searching for clarity. Not extreme diets or hype, just structure and trusted advice.
What I should and shouldn’t eat.
How does food actually work?
What does a balanced diet really mean?
What information is genuinely useful?
Aardelia is built on three core beliefs:
1. Start with structure, not noise.
Understanding the fundamentals - from basic nutritional composition to creating systems that can support us in our daily lives.
2. Reduce input. Increase usefulness.
Most apps demand constant tracking and attention. Aardelia’s tools are intentionally low-friction. Minimal input, meaningful reflection. Templates you can adapt and systems you can grow with.
3. Health and sustainability are connected.
The materials we cook with, the food we choose, and the systems we support all form part of a wider picture. Inspired by principles behind the Circular Economy and Cradle to Cradle thinking, Aardelia encourages curiosity about long-term impact - on both personal health and the environment.
The goal isn’t perfection, but hopefully to bring clarity.
A starting point, help with some structure when things feel uncertain.
With practical tools and insights to help you move forward with confidence.
Simple Ideas
Journal Hubs - Reflect with data views.
Knowledge Bases - Store and retrieve.
Food Basics - Descriptions and independent nutritional values.
Cook Books - Create your own digital cookbook.
SME Templates - Useful simple administrative systems built in Notion.
Sustainability - Principles, Accreditations, materials and recyclability.
Ideas via ChatGPT for the ABOUT page
2. About
This is where your breadth becomes a strength.
Sub-sections (not nav items):
Why Aardelia exists
Health, recovery & everyday overwhelm
Design philosophy (minimal, low-waste, low-friction)
Your stance on sustainability (quiet, practical)
This page justifies why:
Journals
Food
Equipment
Sustainability
…belong together.