This privacy notice tells you what to expect us to do with your personal information.

• Contact details

• What information we collect, use, and why

• Lawful bases and data protection rights

• Where we get personal information from

• How long we keep information

• Sharing information outside the UK

• How to complain

Contact details

Email: info@aardelia.com

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details

• Addresses

• Purchase or account history

• Payment details (including card or bank information for transfers and direct debits)

• Account information

• Website user information (including user journeys and cookie tracking)

• Records of meetings and decisions

• Information relating to compliments or complaints

We collect or use the following information for the operation of customer accounts and guarantees:

• Names and contact details

• Addresses

• Payment details (including card or bank information for transfers and direct debits)

• Purchase history

• Account information, including registration details

• Marketing preferences

We collect or use the following information for service updates or marketing purposes:

• Names and contact details

• Addresses

• Marketing preferences

• Location data

• Purchase or viewing history

• IP addresses

• Website and app user journey information

• Records of consent, where appropriate

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.

• Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.

• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.

• Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.

• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

• We collect and use personal information to provide and improve our goods and services in a way that is helpful, relevant, and respectful of your privacy. This includes processing orders, managing deliveries, and responding to enquiries, as well as offering a smoother checkout experience for returning customers.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

• We collect and use personal information to provide and improve our goods and services in a way that is helpful, relevant, and respectful of your privacy. This includes processing orders, managing deliveries, and responding to enquiries, as well as offering a smoother checkout experience for returning customers.

  We also use customer information to understand what products are most popular, so we can tailor what we offer to better meet your needs. Occasionally, we may use past purchase history or basic contact information to send relevant updates, product launches, or special offers by email—always with an option to unsubscribe.

  We believe this use of data benefits our customers by helping us offer more relevant products and a better experience, while also supporting the growth of our small business. We take care to handle this data responsibly and only use the minimum necessary to achieve these goals.

  We balance our business needs with your rights and expectations by only sending marketing where it's reasonable to do so, not selling your data, and giving you clear choices to manage how your information is used.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

• We collect and use personal information to provide and improve our goods and services in a way that is helpful, relevant, and respectful of your privacy. This includes processing orders, managing deliveries, and responding to enquiries, as well as offering a smoother checkout experience for returning customers.

  We also use customer information to understand what products are most popular, so we can tailor what we offer to better meet your needs. Occasionally, we may use past purchase history or basic contact information to send relevant updates, product launches, or special offers by email—always with an option to unsubscribe.

  We believe this use of data benefits our customers by helping us offer more relevant products and a better experience, while also supporting the growth of our small business. We take care to handle this data responsibly and only use the minimum necessary to achieve these goals.

  We balance our business needs with your rights and expectations by only sending marketing where it's reasonable to do so, not selling your data, and giving you clear choices to manage how your information is used.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

• Directly from you

How long we keep information

We only keep your personal information for as long as necessary to fulfil the purposes we collected it for, including to provide our services, meet legal, tax or accounting requirements, and improve your experience.

• If you sign up for our newsletter, we’ll keep your details until you unsubscribe or become inactive (we may remove inactive contacts after 1–2 years).

• If you make a purchase, we’ll keep order records for at least 6 years to meet legal obligations.

• If you contact us or make an enquiry, we may keep relevant information for up to 12–24 months for reference or customer service purposes.

You can request more details or ask us to delete your information at any time, unless we’re legally required to retain it.

Who we share information with

Organisation Name: Squarespace
Category of Recipient: Squarespace Website hosting, eCommerce platform, customer analytics and payment processing support.

Organisation Name: Zoho
Category of Recipient: Email service provider (customer support queries, order confirmation)

Organisation Name: Notion
Category of Recipient: Internal productivity and CRM (Customer Record Management) style tools (used for managing supplier and possibly customer notes).

Sharing information outside the UK

We may transfer personal information to trusted service providers outside the UK to help us run Aardelia effectively. When we do this, we ensure that appropriate safeguards are in place to protect your information, such as Standard Contractual Clauses approved by the UK GDPR or EU.

Below are the key third-party services we currently use that may process data outside the UK:

Organisation Name: Squarespace
Category of Recipient: Squarespace Website hosting, eCommerce platform, customer analytics and payment processing support.
Country the personal information is sent to: USA

Organisation Name: Zoho
Category of Recipient: Email service provider (customer support queries, order confirmation)
Country the personal information is sent to: India / Global (Including EU/USA data centres)

Organisation Name: Notion
Category of Recipient: Internal productivity and CRM (Customer Record Management) style tools (used for managing supplier and possibly customer notes)
Country the personal information is sent to: USA

Each of these companies has committed to complying with international data protection laws and uses recognised legal mechanisms (such as Standard Contractual Clauses) for data transfers.

We regularly review our providers’ privacy and security practices to ensure your information remains protected.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office


Wycliffe House


Water Lane


Wilmslow


Cheshire


SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated

06/05/2025