Simple tools to support a considered way of living.
Thoughtfully designed for curious people who require clarity, not noise.
Explore Aardelia
CHATGPT IDEAS FOR THE NEW DESIGN
1. Home
Purpose: Orientation + trust, not selling everything.
Should do only 4 things:
State who Aardelia is for
State the problem you solve
Show 2–3 clear paths
Say “this is not hype”
Think:
Simple tools for food, health, and everyday systems — designed for people who need clarity, not noise.
Three soft CTAs:
Explore the Journal
Learn about Food
Why Sustainability matters here
2. About
This is where your breadth becomes a strength.
Sub-sections (not nav items):
Why Aardelia exists
Health, recovery & everyday overwhelm
Design philosophy (minimal, low-waste, low-friction)
Your stance on sustainability (quiet, practical)
This page justifies why:
Journals
Food
Equipment
Sustainability
…belong together.
3. Digital (Your Commercial Engine)
This is key: group all templates here, not by type.
Digital (landing page)
Explains:
“These are tools to help you organise what matters, without complexity.”
Subpages:
Journals
Free / Basic Journal
Full Health & Food Journal (paid)
Business Templates (later)
Cookbook / Food Systems (later)
Important:
Even if Business & Cookbook aren’t live, they can say “Coming next”.
This signals direction without clutter.
4. Food (Your SEO & Trust Engine)
This is where your organic traffic strategy lives.
Structure it cleanly:
Food
Overview: “Simple foods, explained calmly”
Food Groups
Vegetables (5)
Fruits (5)
Animal Foods (5)
Pulses & Legumes (5)
Oils & Fats (5)
Nuts & Seeds (5)
Each food page:
Stands alone for SEO
Links softly to the Journal
Optionally links to equipment or cooking notes
This section should never feel salesy.
5. Sustainability (Reframe, Don’t Delete)
This is where I’d adjust your current content.
Instead of:
“Here are 8 pages about circular economy & materials”
Make it:
“How Aardelia thinks about sustainability”
Subpages:
Design principles
Materials & longevity
Circular thinking (light)
Cradle to Cradle (optional depth page)
Then link back:
From Food → sustainability choices
From Products → durability logic
From About → philosophy
This prevents it feeling like a disconnected academic wing.
6. Contact
Keep it boring and easy.
Contact form
Email
Small line about collaboration or feedback
That’s it.
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